Facebook v.s. Google+

Similarities between Facebook and Google+

• Both allow ways to add people to your contact list.
• Both sites have easy ways to uploads pictures.
• You can have a network of people you can share events, status updates, photos and videos
• The layout is identical.
• Both have recommendations of friends you might want to add.

Differences between Facebook and Google+

• For Facebook you have "friends," but for Google+ it's "circles."
• Google+ you can view things that you only want to be seen, whereas Facebook it's the entire account settings.
• You can "like" a page on Facebook, but for Google+ you use a "plus one" feature.
• Google+ allows you to video chat with up to ten people. Facebook only allows a one on one chat.
• Facebook allows for businesses to post advertisements on the Facebook page, whereas Google+ doesn't allow for this. It is a process that they are looking into currently.

Two businesses that would benefit from Google+

Places that come to mind with this benefit are the smaller businesses looking to get their name out in local cities. A good example of this is the new Wow Cafe & Wingery inside the Arrington Ice Arena here on campus. Using Google+ would allow them to establish a brand identity online. Every time a businesess is followed on Google+, it impacts search results online which show up higher in relevant search results. This benefit of Google+ would help a place like Wow Cafe to jump start their business here in the Lenawee County area.

Another business that comes to mind that would benefit immensely from Google+ is Jimmy Johns. Today, Jimmy Johns is growing into one of the top sandwich businesses in America. People are choosing Jimmy Johns more then the usual Subway or Quiznos ever since the airing of the recent commercials about their subs. With Google+, this would allow a true brand identity online that can be found by others that might not have heard of Jimmy Johns before.

Two businesses that use Facebook

Nike has almost 20 million "likes" on Facebook in regards to their products for sports, outerwear, and other appearal. Nike has used Facebook to help show new products that are soon to be released so that their followers will know what to expect once that particular item comes out. They have taken advantage of the social network that has brought many companies great success by switching to Facebook to increase profit and sales within their bussinesses around the world.

Domino's Pizza has used Facebook to their advantage in the recent years. Domino's has seen tremendous profit gains since using Facebook as a positive media link to hear feedback from their own customers in order to improve customer satisfaction. Because of this Domino's Pizza has gained recognition for taking the right steps in order to change their entire appearance, recipe, and being customer friendly by giving the people what they want when ordering a pizza.